LeadMD Rolls Out New Learning Platform Focused On Marketing ROI

LeadMD announced a new online learning platform centered on marketing and marketing automation education for professionals. Navigate by LeadMD aims to help professionals make the most of their marketing investments by featuring thought leadership, tutorials, online classes and other learning resources, according to company officials.

"So often companies make a big investment in marketing tools, then don't have the time or resources to really get the full return on their spend,” said Justin Gray, LeadMD's CEO.“Instead of an out-of-the-box training option that gives an overview rather than a precise approach, the Navigate platform lets users choose the learning that they need specifically to fix a problem or understand a marketing function."

To make sure that users are able to learn and retain the information received, The Navigate model supports short informational videos and tutorial with supplemental quizzes, downloadable documents and time-synched transcripts.

Navigate is free to LeadMD customers, available to non-LeadMD customers through both subscription and one-time purchase models, and will be deployed on demand through a custom app developed by LeadMD on the force.com platform.

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