News

Salesfusion has entered into partnerships with three SugarCRM VARs in a move designed to further expand the user base for its marketing automation platform. Epicom, based in Austin, Highland Solutions, based in Chicago, and Synolia of Lyon, France, will offer and promote Salesfusion to thousands of SugarCRM customers worldwide.

Salesfusion began targeting SugarCRM customers in 2012 and many clients, including Pingtone, Medicat and Delmo, use the joint solution today, according to Bentley Hines, VP of Alliances at Salesfusion.

Over the past few years, Salesforce’s annual Dreamforce event has evolved into something more than just a conference or a trade show. With well over 100,000 people in attendance this year, and celebrities such as Al Gore and Hillary Clinton crowding the keynote bill, Dreamforce has turned — for better or for worse — into a cultural phenomenon for the tech industry.

Look past the traffic jams and Hawaiian music, however, and there’s still a lot happening for anyone interested in marketing technology — especially in terms of how the industry is pushing towards tighter integration of the cloud-based marketing technology stack.

BrightFunnel, a marketing attribution platform provider, announced that it raised $2.5 million in funding, which is intended to enhance marketing and sales initiatives while boosting growth in the company’s marketing analytics cloud application.

The funds also are positioned to help strengthen integrations with Salesforce and Oracle Eloqua marketing clouds — as well as Marketo, Pardot, Act-On Software and Hubspot marketing automation platforms.

LiveHive, a cloud-based sales engagement platform provider, announced new features that are positioned to give users the ability to track and measure how long a prospect has viewed — as well as what page — any Microsoft or PDF document sent through its platform.

The features are designed to give sales reps the information they need to enhance their customer engagement initiatives. Sales reps also can collect engagement analytics after a document has been downloaded, which is intended to provide users with real-time data on how potential buyers are interacting with their content. Another new feature also can alert users with information on individuals who had the document forwarded to them.

HubSpot announced the pricing of its IPO, offering five million common shares at $25 per share. The price is on target with company estimates in its IPO filing shared in August, and can raise as high as $125 million.

Trading on the New York Stock Exchange under the ticker symbol “HUBS,” the company stated that shares became available on October 8, 2014. HubSpot has also granted a 30-day option for underwriters to purchase an additional 750,000 common shares to cover any over-allotments.