This section highlights news announcements, solution provider growth news and platform enhancements in the B2B industry.
By Dennis Dayman, Chief Privacy and Security Officer, Eloqua
Are privacy regulations the right answer? That is a question that many of us struggle to answer. Privacy laws of all sorts can be helpful if they are written to be effectively and consistently enforced over time, and really are written to deal with the proper issues at hand.
SiriusDecisions presented its Fifth Annual Return on Integration (ROI) Awards. during its 2011 Summit, held May 4-6 in Scottsdale, AZ, and this year’s winnners included F5 Networks, Iron Mountain and Kronos Inc.
Recognizing superior sales and marketing alignment performance, the awards The honorees were selected from organizations SiriusDecisions has observed implementing winning strategies by applying innovative sales and marketing integration practices to maximize topline growth.
At the recent SiriusDecisions conference in Arizon, DemandGen Report sat down with David Lewis, founder and CEO of DemandGen International, one of the leading automation and consultancies in the industry. A pioneer in the space, Lewis was one of the early adopters of marketing automation during his days as a marketing executive, and has helped guide the successful rollout of these tools and processes and a number of large enterprises.
During the discussion, Lewis shared insights into the changing use cases for marketing automation, as companies are now going deeper into lead management to track marketing performance and the “cold to close” impact of marketing on revenue and closed business. Tune in to this 7-minute discussion for keen insights into the changing landscape of marketing operations and lead management from one of the top thought leaders in the industry.
Demandbase, Inc., announced today it has closed a $10 million round of financing to support accelerated growth of the Demandbase Real-Time ID Service.
Sutter Hill Ventures, a venture firm with a 50-year track record of investing in technology based startups, led the round of funding. Existing investors Sigma Partners, Altos Ventures, and Adobe Systems, participated in the round.
The annual SiriusDecisions Summit has become the bellwether event to track the progress and maturation of demand generation practices in the BtoB sector. And based on the presentations from this year’s event, held last week in Scottsdale, AZ, major BtoB companies are now realizing significant payoffs from their investments in sales and marketing alignment and lead management tools and processes.
The event provided three days of best practices, benchmarks, case studies and proof points, all demonstrating how Bb-to-B b companies that have made investments in integrated lead development, demand management and measurement are outperforming their competitors.
By John Luginbill, CEO, THE HEAVYWEIGHTS
Most healthcare marketers will agree that social media is a great way to engage patients with helpful information. If done right, social media can do so much more.
Silverpop recently announced the addition of several new product features deisgned to help marketers leverage social, mobile and local channels for a more connected marketing approach. Technology has enabled consumers to communicate on the go through social networking sites and access their email inboxes on-the-go. Silverpop said it will combine email marketing and social networking by launching its Share-to-Social feature, to help marketers become more “mocial” by integrating social, mobile, local and email.
Via new social-sharing options to the Silverpop Engage, marketers can allow recipients to promote messages to their Facebook friends via “like” and “recommend” buttons and can suggest a list of additional Twitter accounts for a contact to follow after they have shared content. Silverpop has also added StumbleUpon and Xing to the list of networks to which email recipients can share content.
The majority of marketers are increasingly turning to virtual and hybrid events as part of an overall marketing strategy, according to Unisfair, an InterCall company and provider of virtual events and business environments. The company recently announced new research that shows virtual engagement are emerging as “the new normal” in marketing, training and collaboration.
Based on responses from more than 550 marketers nationwide, the second annual Unisfair survey reveals 60% of respondents plan to increase spending of virtual events and environments this year.
Green Leads announced yesterday at the SiriusDecisions Summit its acquisition of London-based Target 250 in an effort to form a pay-for-performance demand generation company. The companies will together provide global enterprise software and technology companies with deeply integrated quality pipeline generation programs in both North America and Europe.
"We've focused laser-like on developing robust, repeatable processes which we think are best practices in the industry,” said Michael Damphousse, CEO, Green Leads. We've doubled in size three years in a row and Green Leads has been able to break the mold on integrating with our customers’ go-to-market and pipeline generation initiatives to deliver material top line results. Our clients are demanding that we expand our delivery to the EMEA theater, which triggered the acquisition of Target 250.”
