News

Marketing automation vendor eTrigue Corporation announced a new progressive profiling feature designed to reduce online form abandonment and improve its customers' data-gathering capabilities.

The company's Dynamic Progressive Forms (DPF) are designed for use with its flagship DemandCenter marketing automation suite, according to an eTrigue news release. Marketers using DPF will be able to request information from web site visitors gradually, using a pre-programmed sequence. This includes options to gather web-form data via progressive profiling – requesting additional information in a linear and systematic fashion – or based on the context of a user's interactions with the web site.

Marketing automation vendor Marketo today released Marketo LaunchPoint, the company's new partner ecosystem. Launchpoint includes partnerships with more than 65 companies from online advertising , events and webinars, content marketing, top-of-the-funnel conversion, lead-data enrichment, social media, sales tools, analytics and big data, lifecycle marketing and services solutions.

Sales and marketing consultancy Corporate Visions, Inc. announced a new set of solutions for building and delivering sales and marketing messaging assets.

According to a news release, the company's Power Tools solution set includes three components designed to leverage visual storytelling techniques in a company's communications:

Digital marketing technology provider Silverpop has announced a 39% business growth compared to the previous year, as well as the addition of 110 new clients in Q3.

"For decades, marketers had no choice but to group their customers into audience segments, blast out messages and hope that a small percentage would find it relevant. But buyers are demanding more," noted Bill Nussey, CEO of Silverpop in a press release.

Marketers are well aware of the impact of mobile applications. In fact, the worldwide online application market is expected to grow from close to $6.8 billion in 2010 to $25 billion by 2015. In addition, researchers predict the amount of mobile applications downloaded will reach 44 million by 2016, according to a Zendesk infographic.

Curata, a content curation company, announced the availability of its content curation mobile application during the company’s fourth annual user conference. The mobile application enables Curata users to curate content through their mobile devices and is available on iTunes and the Android Market.