News

Sage North America yesterday announced the release of Sage SalesLogix v8.0 CRM system with enhancements to the web and mobile interfaces designed to simplify role-based data access, searching and collaboration. Other additional features include enhanced security options and new administrator customization tools.

Sage has also advanced Sage SalesLogix Cloud deployment capabilities with additional memory capacity, an improved “Go Live” process and expanded performance testing, according to a company release.

Aprimo this week released an update to its integrated marketing management suite, including a number of new features aimed at improving usability and productivity.

Aprimo Marketing Studio 8.8 is being billed by the company as a "high productivity" version of its flagship integrated marketing management (IMM) offering. According to the company, the update includes dozens of enhancements that improve the efficiency and effectiveness of users' marketing campaigns.

Marketing executives are increasingly confident about their organizations' business performance, according to a new study from the CMO Council. Yet many CMOs still see major room for improvement in their digital marketing capabilities.

The group's "State of Marketing 2012" report found that fewer than one in five CMOs think their teams excel at digital marketing. Nevertheless, an average of 27% of a company's marketing budget is now spent on digital initiatives, compared to 23% devoted to traditional marketing campaigns.

As the marketing automation industry matures, some of its most prominent players are moving on to new markets and new challenges. Demand Gen Report recently caught up with a few of these executives to discuss their new roles, including their use of content marketing strategies and the challenges of working in startup environments.

Drupal cloud hosting provider, Acquia, recently announced the company has completed a $30 million financing round. The investment, led by Investor Growth Capital, brings the total investment in the company to $68.5 million.

Participants in the funding round include Goldman Sachs, Accolade Partners and current investors North Bridge Venture Partners, Sigma Partners and Tenaya Capital. In addition, Jose Suarez of Investor Growth Capital has joined the Board of Directors at Acquia.