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News

This section highlights news announcements, solution provider growth news and platform enhancements in the B2B industry.

Corporate Visions Acquires Sales Enablement Content Firm Launch International

CorporateVisions LaunchInt logosCorporate Visions, a provider of marketing and sales messaging and training, has acquired Launch International, a communications company specializing in marketing and sales enablement content.

This deal further enhances Corporate Visions’ customer conversation system and expands its position as a provider of consulting, content and training products and services to help companies improve their selling conversations.

  • Written by Brian Anderson
  • Category: Industry News
  • Hits: 2455

InsideView Announces Collaborative Features For Microsoft Dynamics

InsideView logoInsideView, a CRM Intelligence platform, announced that it is introducing new collaborative capabilities to Microsoft Dynamics through its Insights application. The new features are designed to enhance the efficiency of communication and collaboration among work teams by allowing users to post articles and events to Yammer feeds without having to switch applications.

InsideView partnered with Microsoft Dynamics CRM last year, providing users with company and contact information, professional connections and relevant news and social insights.

  • Written by Kim Zimmermann
  • Category: Industry News
  • Hits: 1566

Autopilot Launches CoPilot Sales Automation Tool

Autopilot logoAutopilot, a marketing automation platform, announced the launch of its CoPilot email sales automation tool. The new solution is designed to help companies easily find and engage their prospects using automated email flows.

The service aims to remove all of the manual tasks that sales development teams often spend much of their days on and automatically engages prospective clients through automated outbound campaigns.

  • Written by Kim Zimmermann
  • Category: Industry News
  • Hits: 2042

Oracle Reports Q4 Software And Cloud Revenues Up 4%; Buys LiveLOOK Collaboration Tool

Oracle logoOracle Corporation announced that fiscal Q4 2014 revenues were up 3% to $11.3 billion, while software and cloud revenues were up 4% to $8.9 billion. In addition, cloud infrastructure-as-a-service (IaaS) revenues were up 13% to $128 million. New software licenses revenues were unchanged at $3.8 billion. Software license updates and product support revenues were up 7% to $4.7 billion.

For fiscal year 2014, total revenues were up 3% at $38.3 billion, while cloud IaaS revenues were $456 million. New software licenses revenues were unchanged at $9.4 billion, while software license updates and product support revenues were up 6% to $18.2 billion.

  • Written by Kim Zimmermann
  • Category: Industry News
  • Hits: 1765

SIM Partners Raises $8M To Expand Velocity Platform

SIM Partners logoSIM Partners, a local and social marketing automation SaaS technology provider, raised $8 million in Series A funding to further develop its Velocity platform.

Velocity is designed to maximize an enterprise brand’s social, search and mobile reach at a location level through automation and scalability. The Saas solution uses data, context and conversions to deliver quantifiable results.

  • Written by Kim Zimmermann
  • Category: Industry News
  • Hits: 1492

GetResponse Unveils Landing Page Tool

GetResponse logoGetResponse, an email service provider for small- and medium-sized businesses, announced its Landing Page Creator 2.0, which includes 100-plus templates to help marketers create landing page without IT assistance, training or coding background.

By combining email and landing page functions, the GetResponse platform enables lead generation through the built-in web forms. Marketers can build and maintain customer loyalty programs and extend exposure through comprehensive social media integration.

  • Written by Brian Anderson
  • Category: Industry News
  • Hits: 2671

Globys Releases Machine-Learning Tool For Personalization

Globys logoGlobys, a provider of Big Data analytic solutions, released Globys Mobile Occasions to help marketing teams understand and dynamically respond to customer behaviors, intentions and motivations. Delivered as a managed service, the solution taps into marketing experimentation and dynamic machine learning to automate personalization efforts.

The technology leverages scientific methodologies to uncover unique behavioral insights and automatically tests, adapts, and scales context-based marketing campaigns.

 

  • Written by Kim Zimmermann
  • Category: Industry News
  • Hits: 2188

Elastic Grid Launches Cloud-Based Demand Generation Suite For Channel Partners

ElasticGrid logoElastic Grid, the B2B channel marketing solution platform formerly known as Elastic Digital, unveiled a new cloud-based demand generation suite designed to help channel partners quickly launch campaigns. The mobile platform provides partners with access to co-branded marketing campaigns, enablement tools and downloadable sales and marketing collateral from any internet-connected device.

  • Written by Brian Anderson
  • Category: Industry News
  • Hits: 2253

New Funnel Reports, Gmail Integration Among Upgrades Unveiled At Act-On User Event

Act-On I heart marketingAs marketers are increasingly given more accountability for revenue, there is a greater need to provide more robust funnel reporting capabilities within marketing automation technology.

New funnel reports were among the features discussed at Act-On Software’s recent I Heart Marketing user event in New York.  “Our mission is to delight marketing teams at small and mid-size companies with big ambitions,” said Atri Chatterjee, Act-On’s CMO. “Our key themes for product innovation are improving the user experience, content management, process and automation, reporting and analytics and platform integration.”

  • Written by Kim Ann Zimmermann, Managing Editor
  • Category: Industry News
  • Hits: 4309