News

As the implications of the recent Canadian Anti-Spam Legislation (CASL) come to light, marketers on an international level are buzzing about potential compliance issues that their businesses need to overcome and the possibility that other countries may adopt similar legislation.  

The law — which passed in December 2010 and went into effect July 1 — is designed to protect Canadian citizens from spam. Marketers are unable to send email, social media and text messages without a recipient’s consent.

Vidyard has introduced Vidyard Video Hubs, a product that enables marketers to create custom-branded video channels on their own corporate web sites. Built on the Vidyard video marketing platform, Video Hubs is a turnkey solution for creating immersive video channels that can identify and track individual viewers and report on the performance of each video asset.

The majority of video content has been spread across countless landing pages and off-site channels, limiting discoverability and hindering a brand's ability to glean valuable information about audience engagement and to take advantage of the SEO benefits of a growing video library.

Merkle, a CRM and marketing agency, has acquired RKG, a search and digital marketing agency based in Charlottesville, Va. Financial terms of the deal have not been disclosed.

This marks the second digital agency acquisition Merkle has completed in 2014, putting the agency on a promising path for the rest of the year. Between 2012 and 2013, Merkle experienced a net revenue increase of 43%.

Orange Business Services, an international network and managed IT services provider, announced that Salesforce is now available via the company’s cloud hub.

The Business VPM Galerie hub gives Orange customers admittance to company — and partner company — SaaS and infrastructure software, all via the cloud. The announcement, made at the Salesforce1 World Tour in Paris, France, combines the benefits of VPN networks with the tractability of Salesforce’s cloud computing model.

New data shows that three out of four marketers are looking to further optimize their nurturing strategies and 82% plan to increase spend on marketing technologies in the second half of 2014. Those were some of the key results of the annual State of B2B Lead Nurturing. The study, conducted by Bizo in association with Oracle Marketing Cloud, gathered responses from more than 500 B2B digital marketers.

Nearly 60% of these marketers reported that they are delivering at least 20% of B2B company revenues, and almost 25% contributing more than 40%.