LeanData Announces Suite for B2B Target Account Selling
- Published in Industry News
LeanData, Inc., a provider of lead management software, unveiled its Account-Based Lead Management Suite for B2B sales and marketing professionals. The LeanData solution is positioned to support account-based marketing and target account selling initiatives.
The LeanData product suite is comprised of the following:
- Router — Automatically routes leads to account owner without having to manage assignment rules;
- View — Provides a view of leads that match to accounts to help sales and marketing view, organize and take quick action on leads;
- Converter — Automatically converts leads to contacts based on business rules (such as named account or other CRM database criteria); and
- Lead2Account Matching Engine — A fuzzy-logic, data matching engine that continuously reviews leads that may match to other leads or accounts.
A recent study by LeanData of more than 200 B2B marketing and sales professionals revealed that over 90% of B2B companies from $10 million to over $1 billion in revenue use account-based marketing and sales as a key method for targeting new businesses and upselling to current customers.
Additional findings:
- 53% of companies stated that they are more focused on account-centric strategies compared to a year ago; and
- 40% consider account-based marketing to be a high priority.
“Our recent survey of B2B professionals shows great momentum for account-based strategies,” said Dan Ziman, CMO of LeanData. “The ball is in sales and marketing’s court to get aligned for target account selling and reap the benefits for their company."