New Partnership Offers MAI “Cross Training” Curriculum To SLMA Members
- Written by Matthew S. McKenzie
- Published in Industry News
The Marketing Automation Institute (MAI), has announced a strategic partnership with the Sales Lead Management Association (SLMA), to offer MAI certification courses to SLMA members. The partnership is designed to provide “cross training” to sales leaders who are using marketing automation solutions.
“The certification courses MAI offers will be a great addition to SLMA’s curriculum,” said Carlos Hidalgo, Executive Director of the MAI. “Our goal of this partnership is to bring a focus on marketing automation to SLMA members to further their understanding of marketing automation and how it impacts sales.”
Founded in 2007, the SLMA serves 4,800 members of the worldwide sales lead management community. The privately held organization offers free membership and provides content via its SLMA Radio channel, as well as offering a newsletter.
According to James W. Obermayer, executive director of the Sales Lead Management Association, “Adding MAI courses and certification to our educational offerings and content really extends our expertise in marketing. Marketing and sales leaders today recognize the importance of marketing and marketing automation in driving revenue. SLMA wants to deliver content that helps develop an expertise in this area for our members.”
MAI courses are available online and can be purchased directly from the SLMA web site. As part of the partnership, additional content and materials on marketing automation will also be available on the SLMA site for SLMA members.