ZoomInfo Adds Email Contact Sharing; Reports 250% Increase in Enterprise Sales
- Written by Demand Gen Report Team
- Published in Industry News
ZoomInfo recently announced the addition of a new plug-in designed to find active business contacts in users’ email messages and automatically upload the information to the ZoomInfo BtoB directory. The plug-in offers salespeople, small business owners and jobseekers ongoing access to the entire ZoomInfo Database of millions of BtoB profiles.
The company said that during a market test of its new ZoomInfo Community Edition, more than 25,000 people installed the email plug-in, contributing approximately one million new contacts to ZoomInfo.
ZoomInfo Community Edition is aimed at simplifying the contact sharing process, as ZoomInfo does not require users to manually upload contacts, nor is access "metered" based on the number of contacts contributed.
The new plug-in offering comes on the heels of strong company growth. In late January, ZoomInfo reported that sales of the company's recently launched ZoomInfo Enterprise Solutions have boosted the company's overall sales to enterprises by more than 250% year-over-year. The company credited the increase to enterprise Sales and Marketing teams that have been frustrated by the inefficiencies of stale and incomplete contact data.
Every day, ZoomInfo adds 2,000 new businesses and 25,000 new employees to the database and it updates 15,000 business and 250,000 employee records daily, according to the company.
“Outdated business data slows business operations — marketing, sales, data management and others — to a crawl,” said Sam Zales, President, ZoomInfo. “We're seeing more and more deals where multiple departments within organizations evaluate and purchase our services. "Our sales growth confirms what our customers are telling us: inaccurate data is costly and ZoomInfo can provide continually replenished BtoB information that includes hard-to-find mid-managers and SMBs."
Unica, an IBM Company, purchased ZoomInfo Enterprise Solutions after finding that other BtoB information services were slowing its sales prospecting and marketing campaigns. Unica Manager, Adelle Bonavire, said, "We were spending considerable time on getting to the right level of person and we needed much more accurate data. Now, with ZoomInfo, we have more ways to sort, a wider scope of prospects and very accurate contact information."
ZoomInfo Pro, the company's flagship software-as-a-service (SaaS) application, includes search tools that are designed to allow Sales teams to target prospects by more than 20 criteria, as well as email alerts that provide a real-time view of business contact changes. The highly segmented contact lists are designed to enable BtoB direct marketers to import into their email and related campaign systems.
ZoomInfo also has a data integration with customer relationship management (CRM) and sales force automation (SFA) tools, giving access to the ZoomInfo Database to the client's entire organization.
“Marketing and sales teams know that data has a certain shelf life- what has changed is the sophistication of what that means,” said Kathy Sexton, VP of Marketing, ZoomInfo. “People are putting data into CRM systems and tools and data erodes the minute you acquire it.”