By Toyin Adon-Abel Jr., Marketing Operations Manager, The Pedowitz Group
The importance of lead nurturing can’t be overstated. According to Forrester Research, companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost.
By Michael Litt, CEO and Co-founder, Vidyard
After investing in video marketing content, you don’t want prospects becoming distracted with the latest viral video of a squirrel on a jet ski, or worse, your competitor’s content. So what should you do? Having worked to optimize many videos, I can assure you that one of the best ways to inspire action and conversion is to never let your videos simply fade to black.
By Craig Nelson, Founder and Principal, Sales Enablement Group
In my previous Demanding Views column, I talked about delivering on the promise of sales enablement (SE). This installment will continue on the topic of SE, with a focus on mapping out the sales enablement lifecycle from a process and tools perspective.
By Chris Hardeman, VP of Sales, Act-On Software
Sales runs on high-octane fuel that consists of intelligence and time. When you know who to call, when to call them, what to listen for and what to say, you close more deals.
