When I last held down a real job I worked in a small sales team of senior sales executives selling high-end, high-cost technology projects to Wall Street banks.
As the rough economy intensifies, you may ask if you’re taking key steps to keep your sales results on a safe course. A key decision point for many organizations is: what is the best way to structure and support building a pipeline of quality leads for field sales? Should you outsource? Should you improve your in-house lead generation process? Here are seven strategies to consider for optimizing your internal lead generation function and shoring up your pipeline of sales leads.
