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Demanding Views

Test, Trend, Tweak: Don't Leave Your Campaigns on Auto-Pilot

SallyLoweryBy Sally Lowery, Director of Demand Generation, Bronto Software

In my mind, here’s the difference between lead generation and demand generation. Lead generation stops at the hand being raised by a prospect showing interest, while demand generation continues the conversation and cultivates that relationship with timely and relevant content. What causes most demand generation programs to miss the boat is not necessarily the timeliness but the relevance of the campaigns that they create.

Oceanos Unveils New Insight Tool for List Building & Maintenance

One of the key goals for any organization’s marketing team is to build and upkeep a relevant list of potential buyers. Ideally by maintaining a fresh and relevant database, marketers are able to tap into the most engaged and interested prospects to optimize their sales and marketing investments.

 

Author Jonathan Kantor Offers Tips To Optimize White Paper Programs

JonHeadShot

With white papers emerging as the go-to tool for many demand generation campaigns, Principal & Founder of The Appum Group Jonathan Kantor released a new book dedicated to providing marketers with best in class tactics for white paper composition. The new book, “Crafting White Paper 2.0,” offers marketers insights into best practices around visual elements as well as utilizing case studies to optimize readership and response.

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