By Jon Miller, VP Marketing, Marketo
BtoB marketing has dramatically evolved over the past few years. Early on, the primary focus was on “closing the deal,” investing dollars on mass marketing, advertising, and branding regardless of measurable ROI, and encouraging the sales team to reach out to every prospect regardless of level of interest or qualification.
Jim Fowler, Chief Executive Officer, Jigsaw
Data as a Service (DaaS) will do for the data business what Software as a Service (SaaS) has done for software. Ten years ago, every organization with a CRM solution was essentially in the business of procuring and managing software to run it.
By Chris Frank, Director of Marketing, Treehouse Interactive
For a lot of companies and marketing teams there is a natural progression from email blasts and simple lead capture forms to something more sophisticated.
By Joerg Rathenberg, Senior Director of Marketing, Unisfair
The sales process is all about control – on both sides. Sales and marketing people want to control the conversation and often overload their target audience with sales pitches and marketing messages. This frequently causes people to run in the opposite direction.
