By Godard Abel, Co-Founder & CEO, Big Machines
Over the past decade, BtoC eCommerce has changed the landscape for selling products as leaders like Amazon.com have brought eCommerce to the mainstream — and the numbers are growing.
By Scott Gillum, SVP, GryoHSR
Based on recent experience with BtoB marketers, I’ve put together a list of tips that might be helpful for gaining control over social media efforts:
By Steve Latham, CEO, Spur Interactive
For more than a year I’ve been advising clients on how to use Twitter as a marketing platform. Surprisingly, it seems that most brand marketers still don’t get it. With the goal of doing my part to help the industry master this channel, I’m sharing my best practices for Twitter Marketing.
By Morgan Stewart, Director of Research & Strategy, ExactTarget
If 2009 marked the year when marketers began dipping their toes to test social media and mobile waters, 2010 will be known as the year when marketers began doing cannonballs into these emerging channels.
