By Carlos Hidalgo, President, The Annuitas Group
I read last week’s Demanding Views column – Marketing Automation is not Synonymous with Lead Generation, and while I agree with some of the assertions stated in the article, I believe the article fell short in describing marketing automation and what is needed for it to be successful.
By Shreesha Ramdas, Chief Operating Officer, LeadForce1
Today a lot of BtoB companies are opting for marketing automation solutions. This makes good business sense--why should you lose out on those possible sales opportunities when you are doing everything possible to drive traffic to your web site?
By Mike Gospe, Principal & Co-Founder, KickStart Alliance
Editor’s Note: The following article is from a recent post in the Marketing Campaign Development blog.
There is an art to crafting marketing blueprints. Although the concept is simple and intuitive, it takes practice and patience to work the model. More than that, it takes time to show colleagues in marketing and sales that the model really does work.
Best practices for identifying and converting your best prospects
By Chris McArdle, Executive Director of Interactive Markets, TARGUSinfo
The proliferation of emerging media channels such as mobile and social networks, combined with tight marketing budgets, means that campaign dollars cannot just work harder, they must work smarter as well.
