By Dan McDade, President and CEO of PointClear
Sales managers have six basic jobs — hire, compensate, train, deploy, monitor and manage, and coach and counsel — and they generally fail at the last three.
By Owen McDonald, VP of Client Strategy, Demand Creation Specialists
One of the catchier buzz phrases in BtoB content marketing and lead generation circles is “content curation.” It sounds complicated, but stated simply it’s the process of building and maintaining a searchable library of content that becomes a reliable resource for users, and a 24/7 lead engine for the owners of well-kept content libraries. But there are issues.
By Robert Drew, Marketing Manager, emedia
You’ve created a brilliant piece of educational content that subtly but effectively promotes your company’s solutions. You’re generating solid, sales-ready leads, and, over your multi-month BtoB sales cycle, can trace a growing number of closed deals to your white paper or e-book.
By Chad Horenfeldt, Regional Manager, Customer Success, Eloqua
If you haven’t logged into LinkedIn these days, it’s time to get back in there and see some of the cool stuff that is now available. A recent survey from OneSource that eMarketer published demonstrated that LinkedIn has become “the most effective social network for prospecting by a wide margin”.
