Demanding Views

Content is King: How Custom Content Can Drive Sales

By Ardath Albee, Author of “eMarketing Strategies for the Complex Sale,” CEO, Marketing Interactions

BtoB marketing content can be interpreted in many different ways. Essentially, custom marketing content is any editorial information that a company creates with the intention of engaging a target audience to educate, share expertise, prove value and sometimes, entertain in the pursuit of a business transaction.

December 28, 2010
Written by Demand Gen Report Team
Category: Demanding Views
Hits: 3893

Marketing Automation for SMBs: 7 Benefits of Automation Solutions

By Alexandre Sagala, Co-Founder, Alsamarketing

Time and cash management are two key challenges that SMBs face each and every day. Finding ways to maximize these resources is crucial to the prosperity of every small and medium business. As a business owner or manager you probably have been asking yourself these questions:

December 20, 2010
Written by Demand Gen Report Team
Category: Demanding Views
Hits: 5430