Future Proof Your Marketing Automation: 7 Considerations to Select a System That Won’t Turn Obsolete
By David M. Raab, Principal, Raab Associates
It’s almost a cliché that today’s buyers can gather product information for themselves. No one has taken this to heart more than marketing automation vendors, which publish mountains of information on their own web sites and subsidize distribution of still more by third parties. But even the most complete information and insightful analysis can’t accurately predict the future. Since the future is when you’ll use any marketing automation system you buy today, that’s a problem.
- Written by Demand Gen Report Team
- Category: Demanding Views
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By Jesse Noyes, Corporate Reporter, 
There has been a flood of research and analysis popping up over the last few years pointing to the emergence of content marketing. However, few resources have provided prescriptive insights into how to create a content strategy specific to individual business and market dynamics.
By Dan McDade, President & CEO,