By Jon Russo, Founder & CEO, B2B Fusion
We’re still not yet hitting the full promise of what Marketing 2.0 could be delivering for our companies. That’s what I learned when I conducted my own, informal poll of three CMOs of B2B companies with revenues from $50M to $5B.
This week, the Lenskold Group launched its annual research survey on lead generation marketing performance and ROI. The survey, sponsored by The Pedowitz Group and conducted with support from Demand Gen Report, is designed to help B2B lead generation marketers get insights into current best practices, and how they can use these practices to improve their own performance.
By Peter Gracey, Co-Founder and COO of AG Salesworks
There is no denying that social media cannot be ignored as a tool for teleprospectors. In fact, in the ten years we've been supporting B2B marketers at AG Salesworks, no technology/platform has shaken up the traditional way of doing things more.
By Jenny Vance, President, LeadJen
When it comes to lead generation, marketers should know their ABCs.
That’s right, the key to achieving better lead generation results can be found in the alphabet. Categorizing prospects into four groups, A-D, enables marketers to model the potential ROI of their lead generation effort over time and avoid abandoning their effort prematurely.
