Data Management

Out of the countless number of leads B2B marketers generate every day, an average of 40% of those leads are invalid, incomplete or duplicates. In addition, even the accurate leads may not meet marketers’ criteria. This is one of the many findings in a recent report by Integrate, a cloud-based marketing software provider.

The Data Quality Index report examined the data quality of more than 775,000 leads generated for B2B marketers in the technology industry in 2014. The report aims to highlight the impact unclean databases have on B2B organizations, while also highlighting how B2B marketers can leverage marketing tools to overcome the challenge of collecting accurate, valuable data.

Oracle announced new features and enhancements to the Oracle Marketing Cloud at its Oracle Modern Marketing Experience event in London, including updates positioned to enable CMOs and global marketing teams to deliver more personalized and contextual customer experiences, simplifying marketing campaign management and extending the industry’s most comprehensive marketing technology ecosystem.

The new features and enhancements are supported by further integrations across Oracle’s range of marketing solutions, which include Oracle Cross-Channel Marketing (Oracle Eloqua Marketing Cloud Service and Oracle Responsys Marketing Platform Cloud Service), Oracle Data Management Platform, Oracle Content Marketing and Oracle Social Marketing.

Oracle announced it is combining its BlueKai Audience Data Marketplace and other Oracle data services to create the Oracle Data Cloud, a platform designed to provide marketers with access to anonymous user-level data through a data-as-a-service (DaaS) model. With more than one billion profiles globally, Oracle Data Cloud gives organizations the ability to prospect at scale and deliver relevant ads and content across online, mobile, search, social and video.

“Oracle’s launch of the Data Cloud is going to turn the idea of Big Data into a big deal for marketing,” said David Lewis, CEO and Founder of DemandGen International, in an interview with Demand Gen Report. “Oracle DaaS will turn aspirations into applications.”

InsideView announced the launch of InsideView Data Diagnostic, a tool designed to provide database health and profile assessments for CRM and marketing databases. The free, self-service application analyzes data and generates a quality assessment as well as provides industry, firmographic and geographic segmentation.

In less than five minutes users can gain an understanding of the condition of their database. Data Diagnostic emphasizes the importance of data hygiene in order to optimize sales and marketing productivity.

BusyEvent Mobile, a mobile event app provider, announced the availability of its enhanced DataKeys feature that enables event sponsors, exhibitors and speakers to collect, purchase, and download attendee data. The information is available any time before, during or after an event.

Over the course of an event, DataKeys monitors 25 various attendee interactions that can be leveraged immediately on the event floor, allowing users to analyze and qualify prospective buyers in real time. Leads can also be directly exported into CRM, SFA and marketing automation solutions.