Feature Articles

Salesforce.com’s annual Dreamforce conference is emerging as one of those juggernaut events, where year after year the crowds just keep getting bigger. The numbers by themselves are impressive, with 30,000 people converging in San Francisco’s Moscone Center, but the energy and activity of those registrants is different than other events.

I’ve been attending trade shows and user conferences for more than 20 years and I have never seen lines stretching across two halls to attend keynote sessions or swarms of people waiting for the expo hall to open.

And just like a hit Broadway show playing to sold-out crowds, Dreamforce had a few new stars emerge from the cast this year. The first to step out to center stage was the marketing automation category. With both Marketo and Eloqua playing lead roles as Platinum sponsors of this year’s Dreamforce, attendees were no longer asking what marketing automation is, but now more pointed questions about how they could and should be using it alongside salesforce.com.

Strategies Profiled in DemandGen Special Report “State of Marketing Automation”

With marketing and sales continuing to adopt a shared responsibility for the revenue funnel, industry analysts predict Revenue Performance Management will emerge as a key trend in 2011.

That trend and others are addressed in the new State of Marketing Automation from DemandGen Report, which provides in-depth profiles on the solution providers and key trends shaping sales and marketing for the coming year.

The report highlights 12 leading solution providers, including product highlights, new additions, customer wins and growth projections for 2011.