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Steeper Growth Curve For Automation Predicted For 2011 As Companies Look For Revenue Spark

SS_-_2011_-_MoneyWith the Federal Reserve recently downgrading their economic growth projection for 2011 to 3% from 3.6%, many industries and companies will once again be challenged to return their revenue to an upward angle. This reality is expected to present a continued opportunity for the automation space, as more companies look to transform their sales and marketing strategies.

Despite more than 1,500 new companies deploying marketing automation in 2010, many analysts were disappointed with the growth curve for the category last year. As a broader range of industry verticals are seeing the benefits of automation technologies, industry insiders are projecting growth rates will continue to climb this year.

Top DGR Articles of 2010: Social Media Apps, M&A & Lead Management Among Most Read

As 2010 comes to a close, we wanted to thank you for your continued support and interest in DemandGen Report. This year was, in many ways, a turning point for the demand generation sector, with a significant uptick in adoption and the first wave of consolidation among marketing automation vendors. Many new tools and tactics also emerged to help marketers engage the new buyer across social, mobile and other media channels.

As always, we welcome your feedback on our content and encourage suggestions for editorial topics in 2011. In order to keep pace with the changing environment, we are committed to reporting on the latest trends, solutions and technologies to provide cutting edge content to our readers.

  • Written by Demand Gen Report Team
  • Category: Feature Articles
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Teradata’s Acquisition Of Aprimo Expected To Accelerate Automation Deals In 2011

Just as most executives were winding down for the year-end holiday break, yet another blockbuster deal hit the wires today as Teradata announced a definitive agreement to acquire Aprimo for approximately $525 million, including the assumption of approximately $25 million of cash at closing, subject to a adjustment.

Following on the heels of the recent acquisitions of Omniture and Unica, the healthy price tag Aprimo garnered has other marketing automation vendors taking notice and may further accelerate the pace of M&A activity around the space.

  • Written by Demand Gen Report Team
  • Category: Feature Articles
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