Feature Articles

Recent Data Breach Heightens Focus On Email Security Measures

The high-profile data breach Epsilon Interactive reported April 1 caused quite a stir, as the company noted on its web site that “a subset of Epsilon clients' customer data were exposed by an unauthorized entry into Epsilon's email system.” BtoC brands including Best Buy, Kroger and Walgreen were among the estimated 2% (of Epsilon’s approximately 2,500 clients) affected by the attack.

While the breach was primarily limited to BtoC organizations, industry experts caution that the incident should serve as a serious wakeup call to BtoB firms. Realizing that a breach like this could have even deeper implications for BtoB organizations, many vendors have been taking proactive steps to help their customers secure email data.

April 12, 2011
Category: Feature Articles
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Marketing Automation Space Still Tracking Strong Based On Healthy Q1 Business

The marketing automation category may have lost some of the limelight to social media in the first few months of 2011, but industry insiders report that growth in the category is tracking ahead of 2010. With Q1 officially in the books, top consultants in the category predict the increased attention given to social media will increase the need for measurement, which should bode well for the marketing automation space.

“We’re seeing huge in the category,” reported David Lewis, CEO of DemandGen International, a leading consultancy in the marketing automation space based in the Silicon Valley. “Q1 was our busiest and largest quarter in the company’s history--not just from a new client perspective, but also from the depth of the work we are doing with clients. We are seeing a huge uptick in sophistication in the types of programs our clients are doing around lead scoring, lead nurturing and funnel management.”

April 5, 2011
Written by Demand Gen Report Team
Category: Feature Articles
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DGR Podcast: Mike Volpe, VP Marketing at HubSpot On New Funding, Explosive Growth Rate

podcast 200w After securing $32 million is Series D funding from major backers including Sequoia Capital, Google Ventures and Salesforce.com, HubSpot solidified its position as a leading player in the marketing software space.

DemandGen Report recently spoke with Mike Volpe, VP of Marketing at HubSpot, about the company’s current growth rate, as well as its unique positing versus other software providers in the marketing automation category.

A few highlights from the conversation include:

How HubSpot’s revenue climbed from $11 million to $25 million over the past year;
How the company is planning to add to another 2,000 customers to its current base of 4,000;
The company’s positioning versus other vendors in the marketing automation space.