Feature Articles

Infusionsoft, a provider of sales and marketing software for small businesses, recently announced record customer growth for 2011, as well as the addition of social functionality, to its product suite. Infusionsoft added and implemented more than 3,000 new customers, growing its revenue 50% year-over-year.

The Gilbert, AZ-based company also expanded its product development, sales and marketing teams. The company said it increased staff nearly 60%, closing 2011 with 190 employees. Infusionsoft appointed two new executives including CMO Greg Head, formerly of Act! and SalesLogix, and SVP of Corporate Development Hal Halladay, formerly of About.com.

In today’s buyer-driven market, it has become more important than ever for sales and marketing teams to collaboratively provide prospects with meaningful, relevant engagements at every possible touch point.

DemandGen Report polled leading experts in the demand generation space for their outlook on these key emerging trends. As highlighted in the just released State of Demand Generation 2012 Report, thought leaders pointed to the following emerging trends for 2012:

• Enhanced Involvement in Prospect Discovery — While marketing teams strive with every effort to harvest opportunities across a wide variety of tactical measurements, industry experts suggest that B2B organizations can cultivate a greater role in the research and discovery process.