New Data On Changing Content Preferences Revealed During Content2Conversion Conference In New York City
Business executives are increasingly wary of sales messaging, new research from DemandGen Report shows. The Content Preferences Survey, which includes responses from 120 business executives, found that 75% of respondents encourage solution providers creating content to “curb the sales messaging.”
The survey, developed to understand the research patterns and content preferences of today’s B2B buyer, includes input from business executives in Tech/Enterprise; Telecom; Financial Services; Media/Internet; and Manufacturing. Results underscored the role of emerging media and technology in changing behaviors and preferences. DemandGen Report Managing Editor Amanda Batista shared key survey findings and takeaways during the B2B Content2Conversion Conference, held today at The Times Center in New York City.
Research findings indicate a need for marketers to reevaluate their content strategies to ensure that prospects understand the value for their business and objectives, rather than resorting to obtrusive, ineffective sales-speak.
- Written by Demand Gen Report Team
- Category: Feature Articles
- Hits: 5277