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Feature Articles

Zuora Product Launch Campaigns Find Right Cadence To Boost Sales

Zuora’s solutions are focused on streamlining its clients’ efforts to build, manage and grow their subscription businesses. Led by industry veterans from salesforce.com and WebEx, the company was backed by cloud-computing pioneer Marc Benioff as an early investor. With a limited budget, Redwood City, CA-based Zuora's marketing team needed a cost-effective way to convert this media buzz into actionable leads and opportunities. Zuora needed to manage an array of sophisticated product launch campaigns and to monitor the Web activity behavior of named and anonymous prospects.

Petplace.com Finds Remedy For Online Sales With Content-Driven Email Strategy

Petplace.com, one of the top 10 online pet Web sites, according to Nielsen NetRatings, launched its ecommerce platform in 2008. With its launch, the company established a goal of offering a single Web site for recommended pet products ranging from healthcare items to toys, in addition to the company’s core offering of more than 10,000 veterinarian-approved pet health articles. The ecommerce site, which has more than 1 million monthly visitors, is hosted at PetProductAdvisor.com.

Silver Peak Improves Its Sales Networking Performance With Multi-Level Lead Scoring

Silver Peak Systems, Inc. develops Wide Area Network (WAN) acceleration software designed to reduce the amount of traffic sent across the Wide Area Network (WAN) and deliver information locally whenever possible.  The company serves large clients like AT&T, Panasonic and Ernst & Young. Santa Clara, CA-based Silver Peak has been able to generate 30% more programs without additional staff since implementing the eTrigue Professional platform for Demand Generation.

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