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Feature Articles

Author Ardath Albee Advises Emarketers on Social & Search Strategies

Putting a new spin on “storytelling,” marketing strategist Ardath Albee stresses how shaping your marketing story and getting to know your customers can deliver value in her new book “eMarketing Strategies for the Complex Sale.” In the book, Albee explores the facets of online marketing, including how to leverage social media, optimize email language and the ever-popular sales & marketing alignment concept. DemandGen Report had the chance to catch up with Albee to discuss some of the key takeaways from her book, and how they relate to quantifying marketing results.

Predictions Of Email’s Death Exaggerated, As Channel Serves As Bridge To Social Tools

The Wall Street Journal ran an article last month with the headline, “Why Email No Longer Rules...,” which read like an obituary for email marketing. “Email has had a good run as king of communications. But its reign is over,” the Journal article stated. “In its place, a new generation of services is starting to take hold—services like Twitter and Facebook and countless others vying for a piece of the new world.”

  • Written by Andrew Gaffney
  • Category: Feature Articles
  • Hits: 4835

USA Financial Increases Conversions By Adding Lead Qualification Program

USA Financial is an independent organization that wholesales annuities and life insurance, and provides independent financial advisers marketing and financial adviser tools. However, prior to this year, the marketing technologies USA Financial employed provided no insight into its marketing programs’ effectiveness or the ROI of its marketing programs, nor were they integrated with sales technologies.

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