With content marketing continuing to gain traction, blogs are re-emerging as a critical foundation for a company’s messaging. Blogs not only help to showcase a company’s offerings and supplement Web site content with an extended forum for prospects and existing customers, they also help to provide threads of conversation on social media channels.
Marketing automation is a game-changing technology, but some companies get stuck at the starting gate when they struggle with building and launching campaigns. In order to properly leverage marketing automation tools, there is a growing trend to offer templates and shared resources that make it easier for new adopters to graduate to lead nurturing and other more sophisticated processes.
New start-up MaaS Impact has officially launched its Marketing-as-a-Service offering this week, packaging together the delivery of marketing automation software with the tools and services required to drive the solutions. The Phoenix, AZ-based start-up has partnered with Marketo and offers a white labeled version of their platform.
