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Integration Of Email & Social Tools Targeting Content Sharing From Inbox

As social media has emerged as a staple in marketer’s toolkits, many Email Service Providers (ESPs) are now integrating social capabilities into their applications. The new capabilities are aimed at capitalizing on the growing reach and extended sharing tools within social media channels, and may give marketers the opportunity to extend their email campaign content to other audiences on the social sphere.

New Research Reports Support Growing Influence Of Facebook, Social Channels

Even for the naysayers who have written off social media as a passing fad, the numbers are getting difficult to ignore. Several new research reports released over the past two months have not only highlighted the exploding usage of social media sites such as Facebook and Twitter, they have also validated the influence these and other networks are now having on the buying process.

  • Written by Andrew Gaffney
  • Category: Feature Articles
  • Hits: 6424

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