Feature Articles

By Matt, McKenzie, Contributing Editor

B2B marketers already know that content is king. Now, a growing number of them are getting acquainted with a new member of the royal family: the infographic.

As more marketers get acquainted with infographics, the experts agree that it's important to understand the role they should play within a B2B marketing strategy. Infographics tend to be very effective when they're served at the top of the marketing funnel; they're ideal for building awareness and establishing thought leadership. The format is also very well-suited for sharing, as opposed to being gated or relied upon to generate leads.

Progressive B2B organizations have realized that the traditional approach to marketing products and services requires a ramp-up in value-add and buyer insight.

As content marketing becomes an increasingly critical tool for B2B companies, DemandGen Report (DGR) has announced the launch and preliminary agenda for the first annual Content2Conversion Conference, to be held Tuesday, April 24th at the Times Center in Manhattan.

Conference sessions will cater to a growing need for progressive marketing — centered on using thought leadership as a connecting point for solution providers to effectively engage with prospective buyers.