DemandGen Reports

Glance Networks, a provider instant screen sharing tools for sales and support professionals, recently announced a partnership with LivePerson to provide integrated screen sharing within LivePerson chat sessions.

LivePerson, a provider of real-time intelligent engagement solutions, offers chat sessions designed to foster greater prospect and customer dialogue. LivePerson's enterprise solution is designed to enable online businesses to assess thousands of visitors on their web site at any given time and provide personalized assistance to drive conversions, first contact resolution and ensure an optimal customer experience. 

BtoB corporate web sites are vastly underperforming in terms of lead generation, new research shows. A vast majority (80%) of BtoB organizations surveyed indicated that their web sites are not performing to maximum lead generation potential, according to the 2011 Demandbase National Marketing and Sales Study, released today.

While more than half (60%) of respondents reported that they know and understand their prospects well, marketers are still struggling to understand how prospect behavior correlates to lead generation.

Demandbase partnered with Focus Expert Network to conduct the study via online channels in May 2011. Based on the results of the survey, corporate web sites remain the primary hub to harness customer interest driven by online marketing activities.