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DemandGen Reports

Genius Simplifies Social Media Tracking With Launch Of New Integration Tools

GURL_success_smallGenius.com rolled out several new tools last week designed to allow sales and marketing executives to better integrate and track their social media conversations. The core of the expanded toolset is a URL shortener specifically designed to track both structured marketing campaigns and ad-hoc social-media conversations. The Genius URL shortener or “GURL” for short, enables any member of a Genius customer organization to include trackable links in their Twitter, LinkedIn, Facebook, blog, or other social-media posts.

  • Written by Demand Gen Report Team
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LeadLife Unveils Version Designed To Deliver Insight Into Web Visitors

LeadLife Solutions, Inc. recently announced a new version of its LeadLife on-demand lead management software designed to generate, score and nurture leads for BtoB marketers. Chief among the enhanced capabilities in LeadLife version 4.3 is real-time visitor tracking designed to provide users with instant visibility into prospects visiting their Web site.

  • Written by Demand Gen Report Team
  • Category: DemandGen Reports
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Fifth Third Banks On Marketing Automation To Grow Correspondent Banking Unit

Following the recent completion of its joint venture with Advent International, Fifth Third Bank’s strategic launch of the Fifth Third Network, a check image processing business, created an opportunity for increased access to capital and an expanded team to pursue new market opportunities. Already one of the top four image payment processors in the country, the passage of Check 21 legislation allowed the bank to stretch the market for its image-based check processing services from less than 1,500 regional clients to more than 16,000 financial institutions throughout North America.

  • Written by Demand Gen Report Team
  • Category: DemandGen Reports
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