DemandGen Reports

You’ve heard of category killers. SAS thinks it has a category creator. With the acquisition of marketing resource management pioneer Assetlink, SAS believes it has stretched beyond the standard marketing resource management (MRM) solution for retailers and other verticals. According to Assetlink CEO Chetan Saiya, the combination will bring Integrated Marketing Management (IMM) and its lead management capabilities to the forefront.

“There’s a tremendous convergence happening right now in the amount of media and the amount of automated messaging that a company manages,” Saiya said. “Companies are having to very tightly integrate the data from their messaging with the impact that it has on sales and marketing. We think it creates the new category of integrated marketing management.”

Aprimo Inc. and The Pedowitz Group recently announced a software/services alliance. Under the new partnership, The Pedowitz Group will provide BtoB strategy, program design, implementation, integration, creative services and outsourced demand generation for Aprimo Marketing Studio On Demand, Aprimo's cloud-based solution for Demand Generation and Marketing Operations.

"The Pedowitz Group has established world-class best practices and techniques that allow BtoB marketing and sales organizations to quickly align and rapidly gain ROI from their investments," said Jeff Chamberlain, VP of BtoB Solutions at Aprimo. "This alliance combines the powerful on-demand marketing automation capabilities in Aprimo Marketing Studio with The Pedowitz Group's leading demand generation agency expertise, providing more implementation options for Aprimo's growing BtoB customer base."