Marketbright Facing Liquidation Of Assets As Funding For New Version Runs Out
According to industry sources, marketing automation vendor Marketbright, Inc. has assigned all of its operating assets to Credit Management Association (“CMA”) for “liquidation through a general assignment for the benefit of Marketbright’s creditors.”
Marketbright’s former CEO Erik Bower has been engaged to solicit bids for the purchase of rights to Marketbright’s proprietary software (version 1 and version 2) as well as the right to negotiate new contracts with Marketbright customers. The other assets listed included marketing materials, including domain name, web site, contact/lead database, blog and web site content. CMA expressed a willingness to sell the assets individually or in bulk, depending on the best bid.
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