DemandGen Reports

HubSpot Moves Into Marketing Automation Space With Acquisition Of Performable

Expanding beyond its core of inbound into the middle of the funnel, HubSpot announced its acquisition of marketing automation company Performable this week. The acquisition is intended to expand the functionality of HubSpot’s platform, and enhance its customers’ ability to turn more visitors into leads and customers.

HubSpot VP of Marketing Mike Volpe told DemandGen Report the acquisition will help accelerate company growth. “First, we instantly have more advanced MoFu (middle of the funnel) functionality to sell to customers now,” he said. “Second, it gives us the ability to grow with our customers and serve larger companies. Finally, the combination of these two product teams gives us the best product development team in all of BtoB software, so we will be improving and enhancing our products at a rapid rate.”

June 17, 2011
Category: DemandGen Reports
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Metrics & Mobility Key Themes At Upcoming Sales 2.0 Conference

Sales2.0 As research continues to show gaps in formal sales processes, organizations are at the same time challenged now more than ever to fuel growth via innovative sales strategies. During the Sales 2.0 Conference June 20, 2011 in Boston, Michael Dunne, Research VP at Gartner Research will address this keynote when he delivers the keynote presentation on sales innovation.

Dunne’s presentation will focus on how sales innovations are gaining substantial attention in social software, analytics and in-line support for key selling processes as measures to help elevate performance.

June 14, 2011
Written by Demand Gen Report Team
Category: DemandGen Reports
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Marketo & ExactTarget Announce Strategic Partnership to Integrate Marketing Technologies

marketo_logo
In an interesting pairing of interactive marketing brands, ExactTarget and Marketo today announced a strategic partnership to integrate Marketo’s Revenue Performance Management solution with ExactTarget’s Interactive Marketing Hub.

News of the partnership follows record-setting annual performance for both Exact-Target_0154658 companies. ExactTarget announced annual revenue growth of 41% in 2010, finishing the year with more than $134 million in GAAP revenue. Marketo posted 315% year-over-year revenue growth in 2010. The company also recently signed its 1,000^th customer.