DemandGen Reports

SalesFUSION Partners With Sage Software

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SalesFUSION, an integrated sales and marketing demand generation platform, recently announced its partnership with Sage Software, a global supplier of business management software, adding to Microsoft Dynamics CRM and AppExchange among other CRM integrations.

SalesFUSION’s marketing platform is built from a CRM-style database designed to allow more flexibility and integration to the CRM. The partnership is aimed at fusing the marketing automation platform of SalesFUSION, the Sage CRM and Saleslogix CRM solutions. Additionally, the integration offers automation population of detailed campaign response activity, generated and captured within SalesFUSION to the lead, contact and account records in CRM.

June 28, 2011
Category: DemandGen Reports
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Eloqua Lauches AppCloud Connector To Integrate Marketing Ecosystem

eloquaAC At Eloqua Experience Europe June 21, 2011, Eloqua unveiled the “Eloqua AppCloud,” calling it an “online marketplace for BtoB marketing applications.”

Designed as a platform for the marketing application community, Eloqua launched its AppCloud with 20 “connectors,” including Lithium Technologies, Jigsaw and ON24, but anticipates a substantial expansion of the platform, with new applications focused on social, data and conferencing, according to Eloqua CMO Brian Kardon.

June 24, 2011
Category: DemandGen Reports
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Pardot Adds Opt-In Tracking Code For EU Privacy Directive Compliance

Following the finalization of Europe’s new privacy regulations, marketing automation software providers are taking notice and adding features and functions to help clients adhere accordingly. Pardot, a provider of cloud marketing automation software, today announced the addition of security features, including adjustable cookie-based tracking settings and opt-in tracking code for site visitors.

The new opt-in feature gives site visitors the option to have their browsing activity tracked. This new addition complies with the EU regulation that every site visitor has the option to opt-out of behavior tracking, preventing companies from observing customer page views and file downloads. Pardot’s tracking code is designed to display a pop-up window that asks permission to track visitor activities. With the feature’s country-specific settings, companies can control who receives the notice.