Curata: Finding, Organizing and Sharing Content
- Written by Demand Gen Report Team
- Published in Solution Spotlight
Solution Snapshot:
Curata by HiveFire, Inc. helps marketers more effectively manage content curation, the process of finding, organizing and sharing online content. By combining these tasks in one easy-to-use platform, marketers save time on content marketing while simultaneously increasing brand visibility, boosting SEO, nurturing leads and establishing thought leadership.
Features/Functionality:
Curata helps content marketers find the most timely and relevant content from trusted sources around the web, organize it into easily digestible buckets including tagging of key industry people, companies and topics and share it easily via microsites, blogs and social media channels.
When done manually this process can take hours, but the average Curata spends less than 20 minutes a day on curation.
New customers receive a content curation expert who will work with the company to define its content requirements, from blog marketing to social media strategies, and align with goals.
Targeted Users:
The primary targets for Curata users are professionals working in a marketing capacity within their organizations. This varies by organization, but ranges from C-suite to entry-level marketing practitioners.
Compatability:
Currently there is no integration with CRM or ERP applications, but there are plans to incorporate these capabilities into later iterations of the product. Curata has a robust platform for capturing lead information, web site statistics, social media sharing, as well as email marketing performance metrics.
Delivery/Pricing Model:
Curata is a hosted platform that can be accessed from any computer with Internet access. There is no IT involvement for setup necessary.
Customers have the option of paying monthly ($1,500 a month), quarterly ($1,350 a month) or annually ($1,000 a month).
Current Clients/Users:
MetaSwitch, Northeast Utilities, Aternity, Connance, Western Massachusetts Economical Development Corporation and Yankee Group.
Competitive Positioning:
Curata is the only business-grade content curation platform that offers all three steps for curation in one platform – Finding, Organizing and Sharing relevant information. Most marketers who curate content do so manually.
Curation Station and Loud3R offer curation tools, but these lack the same robust capabilities that BtoB marketers need.
Sales contact: Randy Bernard
617.229.5544
Free 30-Day trial: http://www.getcurata.com/trial_form