Klipfolio’s User-Specific Analytics Dashboards

May 6, 2015
Published in Solution Spotlight

Klipfolio image Klipfolio is an online marketing analytics dashboard designed to help companies build user-specific dashboards to monitor analytics throughout their marketing initiatives.

Features/Functions

The Klipfolio platform is intended to allow users to build their own marketing analytics dashboards that meet their specific needs. Users can build analytics dashboards based on preconfigured templates, or customize the dashboard to provide every metric needed for the user to do their daily business.

The solution also offers visualization capabilities that position users to use built-in chart options to highlight key metrics and insights — which can then help users take action and make accurate business decisions.

Compatibility

Klipfolio offers a wide range of data source integrations, including:

Marketo;
Salesforce;
Oracle Eloqua;
Facebook;
Twitter; and
Google AdWords and Analytics.

Pricing

$20 per user, per month.

Competitive Positioning

Klipfolio enables users to consolidate different types of data in a single location. This positions marketers to gain a holistic view of their marketing initiatives — identifying how each channel supports one another and where improvements can be made to maximize marketing's impact on the bottom line.