Marketing And Sales Alignment With itracMarketing CRM

September 23, 2014
Published in Solution Spotlight

itracMarketing logo ItracMarketing CRM (formerly itracEMS) provides marketing automation, email marketing, social marketing, lead scoring and lead management from a single platform.

Features/Functions

The system manages leads, automates follow-up and deploys email marketing and social media campaigns. The platform tracks the results to provide insights on where to focus a sales and marketing team’s time and resources, identify where the best opportunities lie and help sales teams turn prospects into rewarding relationships.

The solution also enables users to:

Track email marketing and contact activity across email, web sites, and social media;
Receive real time hot list and activity reporting for all important leads and contacts; and
Manage Canadian anti-spam law compliance.

Compatibility

The solution comes with Salesforce integration, and is available on the Salesforce AppExchange.

Pricing

itracMarketing CRM starts at $250 per company, per month.

Competitive Positioning

While many CRM systems only manage and store manually added data, itracMarketing CRM automates data collection, offering suggestions to where to focus their attention. An easy and fluid dashboard allows marketing and sales alignment to happen smoothly — while also simplifying the way leads are managed throughout the life cycle.