SalesFUSION’s Release 8.0
- Published in Solution Spotlight
The latest version of SalesFUSION’s cloud-based marketing automation software includes advanced prospect nurturing, sales enablement and event management tools.
Features/Functions
Release 8.0 features a design tool for prospect nurturing, which allows users to build nurture marketing campaigns in a visual flow designer that ties sales and marketing actions together into a single integrated solution.
SalesFUSION’s new sales enablement tools provide salespeople with the ability to view prospect call-downs from the CRM system. This allows sales personnel to view lists of prospects who have responded to campaigns and other marketing events managed by SalesFUSION.
Prospects responding to any outbound or inbound marketing campaign can schedule a meeting through the new ScheduleMe tool. Scheduled meetings then appear in the sales rep's dashboard within the CRM and their calendar tool.
Competitive Positioning
Companies using SalesFUSION consistently improve lead generation while decreasing campaign management costs.
Users can create more events faster and ensure sales has the right information to effectively follow up on event leads. An online event management wizard is pre-integrated with both Citrix and WebEx in such a manner that users build their webinars directly inside of SalesFUSION. This affords more control over events, with registration pages, follow up and attendee information automatically appended to the lead records in CRM.
The new release brings marketing tasks such as nurture campaigns directly into the CRM, placing the right prospects in front of sales at the right time. This enables users to accurately track marketing spend and predict revenue trends.
The advanced design tool helps marketers by streamlining the entire lead to sales process and engages sales directly in nurture marketing programs through response alerts and lead follow-up task assignment.
With multi-page conversion rate testing, marketing managers can test a variety of content types, including landing pages, forms and social posts to compare which assets drive the most traffic and conversions, thereby optimizing marketing spend.
Compatibility
SalesFUSION’s SaaS application integrates to a number of CRM systems including Microsoft Dynamics CRM, Sage SalesLogix, Salesforce.com and SugarCRM.
Targeted/Current Users
Mid-size and large enterprises, including Hitachi, Coverall, Avanade and Green Giant
Contact Information
SalesFUSION
Sales@SalesFUSION.com
855-238-6522