Get Smart Content's Web Personalization Tool
- Published in Solution Spotlight
Get Smart Content offers a dynamic personalization solution that enables marketers to engage anonymous web site visitors with unique content based on their digital body language — including keyword searches, location, content interests, frequency of visits, previous engagement — as well as interactions with email and social properties. Marketers can also customize the experience based on mobile device type, among other criteria.
Features/Functions
Get Smart Content provides marketers with the ability to present specific buying personas or individual users with a unique message, image or call to action when they visit the web site.
After the embed code is installed, users can develop a Smart Content campaign using the drag-and-drop administration panel. Marketers can cut and paste the code into a web page template to present targeted content on any page.
Competitive Positioning
The tool can be used by the marketing department without IT involvement as it was designed for non-technical users.
Get Smart Content technology has a low barrier to entry as the universal embed code only needs to be installed once.
A Smart Content element can be created in any size to fit a company’s existing web site without a redesign.
The company offers strategic services, including optimization workshops, analytics review and segmentation strategy. Training, enablement and ongoing support and service are also available.
Compatibility
Get Smart Content integrates with external data platforms to enable users to make the most of their existing marketing data to present visitors with a personalized view of the web site. The tool integrates with Eloqua, Exact Target and Demandbase to bring in third-party and customer/prospect data to increase the effectiveness of content targeting. It also integrates with Facebook, YouTube, Google Analytics, Omniture’s Site Catalyst and Wistia.
Current Users/Industries
B2B marketers
Pricing/Delivery Method
Based on usage
Contact Information
Get Smart Content
3000 E. Cesar Chavez St.
Austin, TX 78702
512-583-1853