Personas, Positioning, & Clever Messaging: 3 Secrets for Engaging More Buyers
- Published in Web Seminars
Wed, Aug 17, 2011 1:00 PM - 2:00 PM EDT
Whoever understands the buyer best, wins. This requires marketers to take responsibility for understanding customers, their pain points, and their buying process better than ever before. For businesses to thrive in the 21st century, marketers must know how to capture this customer knowledge, distill it, and then share it effectively with their sales, marketing, and engineering colleagues.
Becoming the customers’ advocate starts by following 3 proven best practices: 1) illustrating the persona as a reflection of the target market, 2) crafting a clear positioning statement that defines and differentiates your product or service from competitive alternatives, and 3) communicating a set of relevant messages guaranteed to engage the persona and not waste their time. This webinar will show you the way.
Reasons to attend:
- Explore the path to the marketing high ground where you know the market so well you become acknowledged as the customers’ advocate
- Learn how to apply these 3 best practices: personas, positioning statements, and messaging guaranteed to engage your target audiences
- Discover how to immediately apply these best practices in work you are doing today
Speaker:
Mike Gospe,
Author of The Marketing High Ground