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The B2B Marketer’s Field Guide To Customer Engagement

  • Published in E-books

Shadow INF IF001 EBK B2B Marketers Field Guide FINAL

Customer engagement begins the moment a buyer spots a mention of your company on social media or hears about your product from a peer. So what do your customers have to say about your company, products and services?

This e-book will highlight various ways marketers can leverage advocate marketing to boost customer engagement, including:

  • The importance of continuous customer engagement throughout the customer lifecycle;
  • How to leverage an online community in order to turn them into brand advocates; and
  • Case studies demonstrating the effectiveness of advocate marketing.


Fill out the form below to see how advocates can effectively tell your brand’s story, and boost overall engagement.