Dreamforce 2011: Mac McConnell, Partner and Founder, BlueBird Strategies
- Published in DGR TV
Mac McConnell, Partner and Founder, BlueBird Strategies
As the marketing automation market continues to grow, BlueBird Strategies Partner Mac McConnell shared insight into client usage and maturity, as well as how users are dealing with common segmentation and data issues. Additionally, McConnell shared details about the work BlueBird is doing with clients, including the jump from initial programmatic implementation to more process consulting.
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Dreamforce 2011 Video Coverage:
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