DGR TV: Brian Kardon, Lattice Engines
- Published in DGR TV
Brian Kardon, CMO, Lattice Engines
Demand Gen Report caught up with Brian Kardon, CMO of Lattice Engines, on the floor at this year’s Dreamforce Cloud Expo. Kardon discusses the growing impact of “Big Data” on today’s sales and marketing organizations, the importance of predictive analytics, and how Lattice Engines’ solutions can turn Big Data into a powerful force for sales enablement.