By Kristin Hambelton, Neolane
One of the next frontiers for lead generation technology is the need to support marketers’ goals for more intelligently responding to inbound prospect inquiries, like those made to a website, call center or Facebook brand page.
By Kristin Hambelton, Neolane
One of the next frontiers for lead generation technology is the need to support marketers’ goals for more intelligently responding to inbound prospect inquiries, like those made to a website, call center or Facebook brand page.
By Kristin Hambelton, Neolane
One of the next frontiers for lead generation technology is the need to support marketers’ goals for more intelligently responding to inbound prospect inquiries, like those made to a website, call center or Facebook brand page.
According to a recent study, the most successful marketing organizations get a significantly higher budget than their less effective competitors – and they're investing that money in a variety of cutting-edge activities.
The study, Best Practices of the Best Marketers, involved an online survey that includes responses from 121 marketers representing 117 unique organizations. It grouped respondents into three categories – leaders, medians and laggards – based on their organizations' effectiveness in six key categories.
Companies that employ mature Revenue Performance Management (RPM) strategies get a much bigger pipeline contribution from their marketing efforts, according to a recent Marketo Benchmark Report.
According to the report, companies that excel at RPM achieve 101% of their target revenue plans, while average companies achieve only 77% and those with the least mature RPM strategies achieve only 54%, according to the Benchmark on Revenue Performance Management (RPM).
Google Analytics has added LogMyCalls, a call tracking and mobile marketing automation solution developed by ContactPoint, to its Phone Call Tracking App Gallery. The integration will enable marketers to leverage the Google suite of apps alongside LogMyCalls.
LogMyCalls is a call tracking application that ties call data and call recordings into Google Analytics and CRM solutions. The integrated platform allows marketers to track phone conversions and web conversions within Google Analytics. Integrated with Google Analytics new Multi-Channel Conversion Paths, LogMyCalls features, the solution enables marketers to leverage the platform to track both phone calls and web visits step-by-step through the conversion process.
The Marketing Automation Institute (MAI), a vendor-neutral marketing automation certification organization, and the Online Marketing Institute (OMI), a provider of digital marketing training education, announced a strategic partnership to offer bundled curriculum and certification, online learning and other educational offerings to better serve the fast-growing market.
The goal of the partnership is to further promote education in marketing, whether it is traditional online marketing subjects, including demand generation, social, mobile, digital and marketing automation.
While sales and marketing teams focus largely on mapping out initiatives based on the buyer’s journey, many still have not addressed an untapped opportunity to measure and optimize the customer experience.
During the SiriusDecisions Summit last week in Scottsdale, Ariz., Group Director of Data-Driven Marketing, Megan Heuer, highlighted the research firm’s Customer Lifecycle Framework and underscored the framework's four phases from two points of view: the company and the customer.
While sales and marketing teams focus largely on mapping out initiatives based on the buyer’s journey, many still have not addressed an untapped opportunity to measure and optimize the customer experience.
During the SiriusDecisions Summit last week in Scottsdale, Ariz., Group Director of Data-Driven Marketing, Megan Heuer, highlighted the research firm’s Customer Lifecycle Framework and underscored the framework's four phases from two points of view: the company and the customer.
