By Jenny Vance, President, LeadJen
When it comes to lead generation, marketers should know their ABCs.
That’s right, the key to achieving better lead generation results can be found in the alphabet. Categorizing prospects into four groups, A-D, enables marketers to model the potential ROI of their lead generation effort over time and avoid abandoning their effort prematurely.
Marketing automation vendor Pardot reported its most successful quarter to date, adding 143 new clients in Q2 2012. The company also sealed a significant deal with Dell in the second quarter, with the computer manufacturer now offering Pardot to its small business customers. Also in Q2, Pardot was awarded a large line of credit from Silicon Valley Bank, which, according to the company, will be used to fund its growth and customer service initiatives. Pardot’s client list includes more than 1,300 companies worldwide.
Marketing automation vendor Pardot reported its most successful quarter to date, adding 143 new clients in Q2 2012. The company also sealed a significant deal with Dell in the second quarter, with the computer manufacturer now offering Pardot to its small business customers. Also in Q2, Pardot was awarded a large line of credit from Silicon Valley Bank, which, according to the company, will be used to fund its growth and customer service initiatives. Pardot’s client list includes more than 1,300 companies worldwide.
Eloqua today announced that it will integrate Salesforce.com Chatter, an enterprise social networking and collaboration tool, with its own marketing automation software. The new offering, dubbed Chatter inside Eloqua, is designed primarily to encourage communication and collaboration between corporate sales and marketing teams.
According to Eloqua, the new integrated offering will be available to Eloqua users during Q4 of 2012.
The Chatter inside Eloqua offering is designed to assist companies working to align and integrate their sales and marketing functions. According to a January 2011 Forrester Research, Inc. report, B2B Sales and Marketing Alignment Starts With The Customer by Jeff Ernst, "A Forrester survey of marketing and sales leaders at 66 B2B companies shows that only 8% of respondents claim that they have tight alignment between sales and marketing."
Sales and marketing analytics have long shared one common trait: An addiction to Excel spreadsheets. According to one study conducted by the Business Performance Management Forum, 73% of marketing executives use spreadsheets for analytics, while nearly 80% rely on spreadsheets for forecasting.
Now, some experts say, a growing number of analytics tools might give both sales and marketing organizations better – and far more automated -- decision-making and forecasting capabilities, while also ultimately serving the cause of sales and marketing integration.
SmartTouch Interactive, a real estate marketing automation and home builder CRM software and services company, recently launched a new version of its SaaS solution, SmartTouch 2.5.
SmartTouch 2.5 is a sales and marketing solution designed to enable users to streamline campaign deployment and measurement. The new release offers a number of enhancements, including a streamlined interface, better performance and usability, quick links, quick search and advanced search, cost per lead and cost per sale automatic tracking, as well as richer reporting.
By Troy Burk, CEO & Founder, Right On Interactive
In the past 10 years, no job has changed as much as the marketer’s. The rise and fall of various social media channels, the influx of consumer-generated content, the exponential growth of accessible data, and the availability of technology tools and solutions for marketers cal for a new kind of marketer – what I like to call the “Informed Marketer.”
In a world of digitally-empowered buyers equipped with the information and tools to make more informed purchase decisions, B2B organizations must rise to the challenge of interacting with customers in meaningful ways – and doing so across a constantly growing number of channels.
For sales and marketing teams, the name of the game here is alignment: Working towards the same goals, pursuing the same customer-facing strategies and measuring their progress against the same metrics. It's also more important than ever to provide content that speaks to buyer pain points, builds trust and keeps customers engaged.
In a world of digitally-empowered buyers equipped with the information and tools to make more informed purchase decisions, B2B organizations must rise to the challenge of interacting with customers in meaningful ways – and doing so across a constantly growing number of channels.
For sales and marketing teams, the name of the game here is alignment: Working towards the same goals, pursuing the same customer-facing strategies and measuring their progress against the same metrics. It's also more important than ever to provide content that speaks to buyer pain points, builds trust and keeps customers engaged.
In a world of digitally-empowered buyers equipped with the information and tools to make more informed purchase decisions, B2B organizations must rise to the challenge of interacting with customers in meaningful ways – and doing so across a constantly growing number of channels.
For sales and marketing teams, the name of the game here is alignment: Working towards the same goals, pursuing the same customer-facing strategies and measuring their progress against the same metrics. It's also more important than ever to provide content that speaks to buyer pain points, builds trust and keeps customers engaged.
