ReadyTalk announced earlier this week the availability of the ReadyTalk for Marketo connector to increase the accuracy of webinar-generated data and help move leads through the marketing and sales pipeline.
Designed for Marketo customers, the connector leverages Marketo to promote and manage webinar invitations, registration, confirmations, reminders and timely follow-up.
With more messaging being received and content being consumed on mobile devices, marketers are increasingly investing in tools that allow them to engage buyers across channels and platforms.
Recent statistics identify the reasons for this trend: According to Demand Gen Report’s 2012 Content Preferences Study, 84% of executives indicated they now use a laptop most frequently to access business-related content. In addition, 70% said they use a mobile phone to access content, and 49% use a tablet.
By Chris Frank, Marketing Director, TreeHouse Interactive
Editor's note: This is the first in a two-part series.
It is no secret that getting a marketing automation system up, running, and contributing to your bottom line takes both implementing technology and changing processes. But getting over this hurdle is often the end game for many marketers, not the beginning it should be. This article gives some clear tips on how to address technical capabilities and database cleanup issues to make the most of your marketing automation investment. We'll conclude next week by looking at the role that business processes and metrics play in maximizing ROI.
Infor Global Solutions is a major provider of enterprise software systems, including ERP, financials, supply chain and CRM products. Now, the company appears to be setting its sights on the enterprise marketing automation market.
Inforce Marketing, introduced at Dreamforce in San Francisco last month, is billed as a "comprehensive global marketing automation platform" that is built on the Salesforce platform. It is the company's second product built entirely upon Salesforce; the first, Inforce, was released in early September and is designed to bridge Salesforce CRM with Infor's ERP and other back-office applications.
Madison Logic, a provider of B2B lead generation solutions, this week announced the addition of two new products, targeting the market for analytics, retargeting and lead nurturing solutions.
The company's Data Match Behavioral Analytics is intended to supply advanced analytics to a B2B company's marketing automation system. It includes features to:
Many B2B sales and marketing organizations still exhibit a serious lack of alignment when it comes to messaging and content, according to a recent survey of more than 730 sale and marketing professionals.
The study, conducted by Corporate Visions, Inc., included questions about messaging, content and tools development within B2B sales and marketing organizations. According to a summary of the study's findings, three major issues are contributing to a lack of alignment within many of these organizations:
Demandbase today announced the availability of a Real-Time Company Identification Module for Google Analytics to measure, analyze and optimize integrated data from online marketing campaigns.
The new solution provides B2B marketers with previously available information about the companies visiting a web site, as well as new ways to view, analyze and segment web traffic. This includes the ability to report traffic and behavior based on specific companies, industries, company sizes, revenue bands and CRM-based account status.
Do buyer personas make B2B marketers nervous? If you ask Jay Gaines, Group Director at SiriusDecisions, the answer is clearly yes – and that’s not good.
Gaines tackled this question during his keynote at this year’s DemandCon event, held in Boston this week. “When I bring up personas, a lot of my clients get a little upset,” he said. “They feel like they’re already operating at a very granular level to begin with . . . there’s no way they can get down to the level of creating personals and be able to manage.”
By Debbie Qaqish, Principal Partner and Chief Revenue Marketing Officer for The Pedowitz Group
Editor's note: In this three-part series, Debbie Qaqish examines the six keys of building and growing a thriving Revenue Marketing practice – strategy, content, people, process, technology and results. In Part One she talked about Strategy and Content. In Part Two, Debbie discusses People and Process.
People Power
Ever played the fortune cookie game in a Chinese restaurant? You read your fortune from the slip of paper inside your fortune cookie, add two little words – “in bed” -- and it completely changes the meaning of your fortune!
Harte-Hanks has announced five new enhancements to the Purchase Level Scores (PLS) available through its flagship product, the Ci Technology Database (CiTDB).
The PLS use predictive analytics to score companies based on their likelihood of purchasing a specific technology based on comparisons to businesses which are known to have purchased that same technology. The new updates include PLS information for mobile messaging security, smartphone purchases, digital signage display, data loss prevention and Platform-as-a-Service (PaaS).
