Vidyard, a video marketing platform for business, has expanded its reach into the marketing automation arena with the launch of its integration with HubSpot to provide video marketing analytics. The company began integrating with Eloqua late last year.

The Vidyard platform offers HubSpot customers two applications – Video Mapping and Heat Mapping – that enable marketers to access individual viewing data directly within their HubSpot contact records.

Zoho has released a new version of the company's flagship CRM suite, including upgrades designed to simplify managing sales collateral and identifying leads based on a salesperson's current location.

The new Document Library module in Zoho CRM enables users to centrally store, manage and collaborate on content. Users can upload and create files in multiple format and email proposals and other collateral directly from the Document Library.

B2B sales and marketing teams have not embraced technologies such as whiteboarding for visual storytelling even though they can improve demand generation.

Only 13% of salespeople use an interactive writing surface such as a whiteboard to support their customer conversations, according to a survey of more than 300 B2B salespeople and marketers by Corporate Visions, a sales and marketing messaging company.

SalesFUSION, maker of SalesFUSION 360, an integrated sales and marketing demand generation platform, has released a new solution for Sage CRM. The new version of SalesFUSION for Sage CRM delivers a fully integrated email marketing and web site visitor tracking solution native inside of Sage CRM.

The updated version also offers a pre-built connection between the SalesFUSION marketing automation platform and Sage CRM, said SalesFUSION officials.

"Relevance" is the mantra for today's B2B content marketers. Look beyond the content, however, and you'll see other changes transforming another key to any successful lead generation campaign: the landing page.

Yesterday's passé laundry-list web landing pages are giving way to a very different approach. Intuitive web forms powered by backend databases can recognize and profile “anonymous” visitors, populate forms automatically and deliver content – all in a quick and seamless flow.

Total Communicator Solutions launched its Mobile Marketing Communication Platform at this week’s Consumer Electronics Show in Las Vegas. The cloud-based platform enables companies to communicate with clients who download the company's mobile app. The solution includes a mobile app that can be controlled by the CRM system.

The platform is targeted for use by a company's marketing department, said company officials. It enables automatic delivery of messages, content and offers based on a variety of parameters. These include location, activity and past behavior within the app. The solution can also reward those that use the app to share with others through their social networks.

LeadMD, a provider of marketing automation and CRM consulting services, has announced a number of partnerships to expand its stable of offerings. LeadMD can now offer a suite of services and products, including SEO, content development, various web application integrations and web marketing, said company officials.

Among LeadMD's new partners are: